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Tag Archives: analytics

“I believe in the numbers.”

The main character of the Netflix series Ozark, Marty Byrd, often says this: “I believe in the numbers.”

We believe in that as well – about your web site.

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The Choice: Heavy Content or Online Advertising for Association Visibility

The world of being visible on the web isn’t getting easier. It is getting harder.

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Using Google AdWords

There’s only two advertising channels we keep coming back to for our business: Google AdWords and Direct Mail Advertising To OUR developed list.

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What’s Better, Lobbying Firm or Government Relations Firm?

For such organizations, does it make a difference how a company presents their self-description on the Web? It does to Google.

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Comparing Analytics Reports, Year to Year by Time Period (such as month)

You can compare data from one time period (let’s just say January 2014) with another time period using Google Analytics – most easily, by either the very previous similar time period, or the same time period a year before (say, January 2013).

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Kessler Freedman, Inc.