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Tag Archives: analytics

Using Google AdWords

There’s only two advertising channels we keep coming back to for our business: Google AdWords and Direct Mail Advertising To OUR developed list.


Mobile Use and Association Web Sites

The association’s web site should reflect how members and prospective clients – whether they be future members, advertisers, or other types of partners – need to interact with the association.


What’s Better, Lobbying Firm or Government Relations Firm?

For such organizations, does it make a difference how a company presents their self-description on the Web? It does to Google.


Comparing Analytics Reports, Year to Year by Time Period (such as month)

You can compare data from one time period (let’s just say January 2014) with another time period using Google Analytics – most easily, by either the very previous similar time period, or the same time period a year before (say, January 2013).


Something Analytics Told Us About Referrals To Our Site in 2012

I like to make some comparisons in our own web site’s Google Analytics reports from year to year. It will tell you things in aggregate that you may have missed in a monthly review.

Kessler Freedman, Inc.