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Ideas

Please feel free to check out our thoughts on the web development industry, on trends, and what organizations need to know about the future of their web capabilities.


GA4

If you have taken a look at GA4 Analytics prior to November and found it very confusing to set up, I would suggest taking a look at it again.

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Client Training for Web Site Management

The scope of client training for web site management has become fuzzier over the years.  When I say that, I mean the agreed upon skill sets that a web design/development firm agrees to teach to the client in order for them to maintain content within the current design.

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GA4 Analytics Setup

The process to add the GA4 Analytics setup for client websites has begun. We envision that for almost all client websites, this addition will be completed by the end of the year.

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Web Server Lease Pricing

Web server lease pricing has been one of those things that web site owners have come to rely on over the past decade as being fairly flat, meaning the marketplace rarely showed pressure to increase prices substantially.
Those days seem to be over.

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The Decline of Facebook Pages

Facebook Pages has become problematic for a lot of organizations that try to use their “Pages” option to promote their organization.

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    Kessler Freedman, Inc.