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Please feel free to check out our thoughts on the web development industry, on trends, and what organizations need to know about the future of their web capabilities.

GA4 Analytics Setup

The process to add the GA4 Analytics setup for client websites has begun. We envision that for almost all client websites, this addition will be completed by the end of the year.


Web Server Lease Pricing

Web server lease pricing has been one of those things that web site owners have come to rely on over the past decade as being fairly flat, meaning the marketplace rarely showed pressure to increase prices substantially.
Those days seem to be over.


The Decline of Facebook Pages

Facebook Pages has become problematic for a lot of organizations that try to use their “Pages” option to promote their organization.


How we use Wordfence for our Clients

We pay for the premium subscription service of Wordfence for WordPress clients for web site security purposes.  We do this to provide the best security tools we can for our WordPress clients.


There was a time when we could be all things to web clients (Specialization)

There was a time before today’s specialization when we could be all things to web clients. 

    Kessler Freedman, Inc.