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Category Archives: For Everyone

It is 2018, and Google Says You Should Have Https

It is 2018, and Google says you should have https.

So, if you care at all what Google says – and you probably should, as it is most likely that the great majority of referral traffic to your web site comes from Google, you should get the SSL certificate.

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Prevent Your Domain From Expiring

It’s very surprising how many domains accidentally expire… even in 2018.

Each registrar has different procedures, but the basic premise is, if the domain registration isn’t paid up, the domain will go back on the market, and if you still need it after it is expired for a short period of time, will likely cost you much more than it should to retain.

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What is the most important page on your site?

We find the Thank You For Contacting Us page to be one of the most important pages on our site.

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Why do we do annual web site contracts?

Why do we do annual contracts?
The answer is simple: we want to stay in business.

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Budgeting for Your Web Site

A good way to plan for the future of your web site is to start building an annual budget for it. Publications have budgets. Ad campaigns have budgets. A budget isn’t just a dollar amount thrown down on a spreadsheet, but it is a plan of what it will cost to do what you want to do.

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Kessler Freedman, Inc.