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A good way to plan for the future of your web site is to start building an annual budget for it. Publications have budgets. Ad campaigns have budgets. A budget isn’t just a dollar amount thrown down on a spreadsheet, but it is a plan of what it will cost to do what you want to do.
READ MORE »One of the tells of how well a prospective client actually understands the web is the amount of time they give for various deadlines in their web site RFP.
READ MORE »We think other organizations might benefit from trying to use the mail to drive web traffic – if you can target appropriately.
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