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Category Archives: For Everyone

Your Web Site’s Shopping Cart and Payment Gateway Should Be Reverse Engineered

There are dozens of questions that should be asked in developing the web site purchasing process if your web site doesn’t have e-commerce capabilities yet.


A Web Site Conundrum – The Tale of Two Cities

An organization provides a physical address, either for mailing or for visits or for both, on their Contact page, and also on their site footer. But they differ.


What is that old looking web site doing for you?

Having a really old looking web site says a lot of negative things about your organization.


For Clients Only: Online Payments Webinar

On Thursday, May 18th, 2017, we will be holding a free hour long live information session webinar concerning Online Payments.


Email Matters

We’re pretty sure we’ve said this before. We’re pretty sure that it is fairly self-evident as well. But we’re also sure that using email in coordination with your web site is your MOST CONTROLLABLE method of promoting your web site. It is both art and science, so in order to do it well, you must commit to it, both in terms of delivery and in terms of measurement.

Kessler Freedman, Inc.