If you have taken a look at GA4 Analytics prior to November and found it very confusing to set up, I would suggest taking a look at it again.
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GA4 Analytics Setup
The process to add the GA4 Analytics setup for client websites has begun. We envision that for almost all client websites, this addition will be completed by the end of the year.
READ MORE »The 2023 Planned Google Universal Analytics Change
Not long ago, Google announced a plan to stop processing statistics for sites that use their Universal Analytics measurements as of July 1, 2023. Although this is still over a year away, there are ramifications for everyone that uses Universal Analytics (and that is almost every one of our clients).
READ MORE »Going Through Annual Google Analytics Reports for Clients
In January of each year we go through the Google Analytics reports from the past year, and send them 4 snapshot reports comparing various items for the last year with the previous year.
READ MORE »2020 – the year Pennsylvania Government Websites Caught Up to Mobile Web
So I’ve been looking at Google Analytics reports for our clients for 2020 in comparison to 2019. There’s a sector – the Pennsylvania government websites – that, at least for us, exploded in usage in 2020. This is at the state and the local government level.
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