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Category Archives: Analytics

The 2023 Planned Google Universal Analytics Change

Not long ago, Google announced a plan to stop processing statistics for sites that use their Universal Analytics measurements as of July 1, 2023. Although this is still over a year away, there are ramifications for everyone that uses Universal Analytics (and that is almost every one of our clients).


Going Through Annual Google Analytics Reports for Clients

In January of each year we go through the Google Analytics reports from the past year, and send them 4 snapshot reports comparing various items for the last year with the previous year.


End of Year Stats for our KFI Website

Our clients have heard me talk about the value of analytics on the web site, maybe ad nauseum, and particularly the end of year stats, and how we make decisions based on that.


2020 – the year Pennsylvania Government Websites Caught Up to Mobile Web

So I’ve been looking at Google Analytics reports for our clients for 2020 in comparison to 2019.  There’s a sector – the Pennsylvania government websites – that, at least for us, exploded in usage in 2020.  This is at the state and the local government level.


User Names and User IDs

User Names should be thought of as merely a component of a user account record that is identifiable by a User ID. It is the web site’s developer/manager responsibility to make sure the web site organization understands this.

Kessler Freedman, Inc.