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Category Archives: Analytics

“I believe in the numbers.”

The main character of the Netflix series Ozark, Marty Byrd, often says this: “I believe in the numbers.”

We believe in that as well – about your web site.


The Choice: Heavy Content or Online Advertising for Association Visibility

The world of being visible on the web isn’t getting easier. It is getting harder.


Using Google AdWords

There’s only two advertising channels we keep coming back to for our business: Google AdWords and Direct Mail Advertising To OUR developed list.


From Russia, With Disinterest

In the first 100 days of 2015, we have had an increase on our traffic of visits from Russia. How much? A staggering 6,260.00% increase over the first 100 days of 2014. This isn’t good news for us.


Data About Data (About Pennsylvania’s Lobbyists)

Once you have a data resource on the web – no matter how big or small – you have the capability of creating additional data on the web, simply by using Google Analytics. Because now you can develop data about the users and the usage of the data. Two years ago we made a simple […]

Kessler Freedman, Inc.