May 2017 - Kessler Freedman, Inc. Web Development

The Choice: Heavy Content or Online Advertising for Association Visibility

Posted May 29, 2017June 3, 2019 Analytics, For Associations, Interesting Stuff, Online Advertising Tagged advertising for associations, analytics, association marketing, Association SEM, local association web advertising, marketing for associations, Search Engine Marketing, SEM, Society SEM, State Association web advertising

The world of being visible on the web isn’t getting easier. It is getting harder.

Your Web Site’s Shopping Cart and Payment Gateway Should Be Reverse Engineered

Posted May 23, 2017May 26, 2017 For Everyone, Interesting Stuff Tagged credit card payment gateway, e-commerce, ecommerce, online payment portal, payment gateway, payment processor companies, shopping cart

There are dozens of questions that should be asked in developing the web site purchasing process if your web site doesn’t have e-commerce capabilities yet.

A Web Site Conundrum – The Tale of Two Cities

Posted May 18, 2017 For Everyone, Interesting Stuff Tagged contact address, contact page, footer template, web site footer

An organization provides a physical address, either for mailing or for visits or for both, on their Contact page, and also on their site footer. But they differ.

Certain Wild Apricot Themes No Longer Supported Going Forward

Posted May 8, 2017May 8, 2017 For Associations, Interesting Stuff, Wild Apricot Tagged template design, Theme, Themes, Wild Apricot

As of April 24, 2017, Wild Apricot stopped supporting a small number of older website themes. What does that mean to site owners?

We Love Working with Small Associations

Posted May 2, 2017May 3, 2017 For Associations, Interesting Stuff, Wild Apricot, Wordpress Tagged league, local association, smaller association, society, state association, state society

No web firm can be everything to everyone, so one area we are focused on are the needs of smaller associations.