We have an association client that last redesigned their website in 2012. They have waited too long, and will be reaching the breaking point of their site at a bad economic time.
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There are many factors that go into the redesign of a web site: functionality, priority, user preferences, traffic values, ease of use, and a lot more. One that doesn’t get a lot of discussion is quite simple, and what we call: Biggest Eye(s) of the Beholder(s) (BEOTB)
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