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Monthly Archives: July 2011

Everybody Dies. Sometimes It’s Your Customer.

We do not have many sole proprieter types of clients but recently we had such a client pass away. It’s sad, of course. He was only in his 50s. Yes, this is business, but I can’t help building some sort of personal relationship with our customers. Grieving happens, both for him and his family, and […]

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Public Association Pages That Generate Web Site Traffic

Over the years, we’ve done LOTS of association web sites, and we’ve looked at the traffic results very regularly for all of them, and there are some very obvious association web site content areas that tend to lead all secondary pages in traffic on the public side: Employment Pages RFP/RFQ Pages Membership Listing Pages These […]

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One Month of Facebook Advertising Results

So far I can say this about our Facebook advertising efforts – it hasn’t cost much. We budget $50 “campaigns” that last a month, and we pay by the clickthru. We get thousands of impression “views”. In the past 28 days, 2022 individuals saw our ad an average 2.9 times. Result? Three clickthrus, two folks […]

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Kessler Freedman, Inc.