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Association Management Companies and Social Media

It’s been a year since we suggested there hasn’t been a whole lot of activity going on specifically for association management companies on Facebook.

https://www.kesslerfreedman.com/2012/05/american-association-management-company-facebook-and-linkedin-pages/

This isn’t about the work association management companies do for their associations – it’s about the use of social media they do for their own company.  It’s a year later, and not much has changed:

  • 150 Likes for Association Management Center in 2012. Today, 195 Likes. And this with considerable posting.
  • AMR Management Services only had 81 Likes in 2012. It has grown to 119 Likes.
  • Professional Management Associates had 30 in May 2012. Today they’ve grown to 36 Likes.

It’s a different story at LinkedIn:

  • SmithBucklin had 1421 followers on LinkedIn in 2012. In May 2013 it has 2777.
  • Association Management Center had 386 followers on LinkedIn. Today it is 701 followers.
  • AMR Management Services had 36 on LinkedIn. Not high today, but at 85 followers.

So, for association management companies, it continues to look like LinkedIn is a more prospective location for activity.

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Kessler Freedman, Inc.