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Associations should make it easy to share their pages in social media

At this point, associations should realize that by involving their membership, they can make their web content more viral with sharing in social media. However, it seems that most associations actually don’t make it easy to do this. An application such as Share This can be built into either a static or CMS web site so that pages can easily be shared with visitors.

This particularly can come in handy on time-sensitive events, such as conferences, training opportunities, and even membership drives.

Your membership should want your organization to succeed, and when that is possible, serve as redistributors of important association information to their friends and/or followers. Your association’s most important information should be available in greatest detail on the association web site. So why not enhance the virility of that content with a social media sharing application, and then provide a friendly request to membership to help the cause by sharing the content?

Kessler Freedman, Inc.