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Search Engine Marketing for Associations (SEM)

The world of being visible on the web isn’t getting easier. It is getting harder.


  • Sheer volume of content, for one.
  • The evolution of patterns of usage by device, for another.
  • The domination of a few immense source referrers (Google and social media outlets) to deliver visitors.

How do you get your association’s web site in front of people who may be interested but who are not looking for you on the Internet?

There’s SEO – Search Engine Optimization.  That requires constant content.  It should be done if you have constant content.  But what if you don’t?

That is when associations can use SEM (search engine marketing).

Some folks call it digital marketing for associations, or content marketing for associations. We help with marketing for associations, with online ad buys through Google. Our objective is to help associations with the kind of visibility that makes a value difference to their organization, whether that means increasing membership revenue, conference registrations, online course subscriptions, or other actionable outreach. If you are interested in knowing more about how we help, please fill out the form below and we’ll respond to your contact.  This is all about using Google Ads while specifying audiences, keywords, language, and other variables to put your organization in front of people searching for your kinds of services and products… even when they don’t realize that is what they are searching for.


Tell Us More About How Our Association Can Use Search Engine Marketing (SEM)


  • Your Organization
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Kessler Freedman, Inc.