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We’ve Bought Cheap “Boost” Facebook Post Advertising

And it seems to me you get what you pay for.  Which isn’t much.  The price is cheap, especially when you consider the tools you can use to focus.
But the results?  Bleh.  Who are these people liking our page?
Our last post “boost” campaign on Facebook, which totaled $10.
Paid Reach
5 Actions
2 Link Clicks
3 Post Likes
So my biggest question is this: who is seeing our advertising? We will target an interest, an age group, gender, location, etc.  The campaign will go on, but the only valuable information we really get for this campaign are the identities of the accounts who either liked the post or the facebook page through the campaign.  We can measure links to our site through Google Analytics, but that this point I’m really doubting it matters much when I look at these identities of the “likers” on Facebook – because it makes no sense to me.
These “accounts” are of people with very few personal posts of their own.  They tend to have LOTS (as in hundreds) of Facebook pages they like.  Most of this time it appears that English is not their first language.  There was nothing in ANY of the likes that indicated that the liker had anything to do with the interests we selected. most were not in the age range, etc.  The results probably couldn’t have been targeted better towards a group we would have found least likely to be interested in the post we boosted.
Facebook states that their boost advertising that
You can boost any post you share from your News Feed, Timeline or Page, including status updates, photos, videos and offers. Any post you boost will appear higher in News Feed to help more people see it. Keep in mind that boosted posts must follow Facebook’s Advertising Guidelines.
But we’ve done a few now and the results – the like results – do not look targeted beyond people having a Facebook account.  It could be that we’re poorly targeting, or Facebook doesn’t have many users in the interests we are targeting, or there are an odd number of people identifying themselves as interested in these areas.  Whatever it is, it isn’t very good targeting of audience for us so far.  We’ll keep trying some Boost advertising, but we’re unlikely to recommend it for clients at this point.
Kessler Freedman, Inc.