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The New Facebook Page Look for Organizations

If your organization has a Facebook Page, the big news this month has been that on March 30th of this month, Facebook will be moving you over to the Timeline layout. You can do the work now and move to the new layout beforehand, but unless an extension is provided, everyone will be moved over then.

If you look at your personal Facebook page in timeline layout, you’ll have an idea of what it looks like. At a minimum, you’ll want to add a cover graphic, which must be at least 399 pixels wide and may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

However, the cover image is going to stretch, so the smaller you make it, the more likely it is going to pixelate. Best to use an image about 720 pixels wide.

And it will be public, so anyone visiting your page will see it.

You’ll also want to work on sizing your profile picture for your page. Particularly, the Scale to Fit option, if you like the image but it runs a bit large on the thumbnail (which you see on the Wall when posting, for example).  Facebook recommends the Profile Picture be at least 180X180 pixels.

There are a lot of other new things that an organization will may want to deal with in this changeover, or wait until all new changes start to sort themselves out. This is just the beginning of alterations for organizational pages on Facebook.

We help several of our clients with their organization’s Facebook Page setup, so we’ll be working on them this month to get them ready for March 30th.

Kessler Freedman, Inc.