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Monthly Archives: October 2011

Some Observations Regarding Associations Offering Online Advertising Opportunities

One of the common things I see on state association web sites that are selling online advertising is the flat rate price for a period of time.

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Google Trends

Google Trends can tell you a lot about the keywords and searches that relate to your area of the economy. Let’s take the simple example of “sump pumps”. First of all, 2011 has been a record year for Google searches of the term “Sump Pump”. I would venture to say that this is going to […]

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Odds and Ends about Wild Apricot Membership Website Software

We’re in the process of building a redesigned association web site using Wild Apricot’s software/service. I really can’t say enough about how much I appreciate the work their company is doing.

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Update on LinkedIn Advertising

An update on our LinkedIn Advertising efforts. Finding ways to improve impressions, still working on ways to improve clickthrus.

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Kessler Freedman, Inc.