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Monthly Archives: October 2011

Some Observations Regarding Associations Offering Online Advertising Opportunities

One of the common things I see on state association web sites that are selling online advertising is the flat rate price for a period of time.


Customer Webinars Coming Soon

We will begin offering free online training webinars to Kessler Freedman, Inc., clients in the next few months.


Exotic Pet Ordinance Search

Based on the news from yesterday, it will be interesting to see what Google Trends comes up with on searches for exotic pets, exotic pet ordinances, etc. (Update on 10/21/11)  The uptick begins, visible on Google Trends.


Google Trends

Google Trends can tell you a lot about the keywords and searches that relate to your area of the economy. Let’s take the simple example of “sump pumps”. First of all, 2011 has been a record year for Google searches of the term “Sump Pump”. I would venture to say that this is going to […]


Odds and Ends about Wild Apricot Membership Website Software

We’re in the process of building a redesigned association web site using Wild Apricot’s software/service. I really can’t say enough about how much I appreciate the work their company is doing.

Kessler Freedman, Inc.