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Monthly Archives: October 2011

Some Observations Regarding Associations Offering Online Advertising Opportunities

One of the common things I see on state association web sites that are selling online advertising is the flat rate price for a period of time.


Google Trends

Google Trends can tell you a lot about the keywords and searches that relate to your area of the economy. Let’s take the simple example of “sump pumps”. First of all, 2011 has been a record year for Google searches of the term “Sump Pump”. I would venture to say that this is going to […]


Odds and Ends about Wild Apricot Membership Website Software

We’re in the process of building a redesigned association web site using Wild Apricot’s software/service. I really can’t say enough about how much I appreciate the work their company is doing.


Update on LinkedIn Advertising

An update on our LinkedIn Advertising efforts. Finding ways to improve impressions, still working on ways to improve clickthrus.

Kessler Freedman, Inc.