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Statewide Associations and Their Facebook Pages (and Likes)

I take a look at a lot of Statewide Associations on Facebook, as you can tell from the previous posts. I decided to do a Like tally of statewide associations on Facebook for two different kinds of associations, and the two I decided to use were these:

Engineer Societies/Associations

Newspaper Publisher/Press Associations

My real curiousity is whether any particular state’s technology environment is really pushing ahead the use of Facebook pages by statewide associations and their members. It’s REAL easy to get a tally of Likes, it’s not the greatest way to really measure usage but for the time being it’s a consistent standard for a thumbnail sketch.

Let’s start with the tallies of the two groups:

Engineer Societies/Associations

1590National Society of Professional Engineers (NSPE)
141Illinois Society of Professional Engineers
113Professional Engineers of North Carolina
107Pennsylvania Society of Professional Engineers
106Florida Engineering Society (FES)
98New York State Society of Professional Engineers (NYSSPE)
78Ohio Society of Professional Engineers
70Minnesota Society of Professional Engineers
54North Dakota Society of Professional Engineers
54TSPE – Texas Society of Professional Engineers
49Arkansas Society of Professional Engineers
40New Mexico Society of Professional Engineers – NMSPE
39Oklahoma Society of Professional Engineers
34Connecticut Society of Professional Engineers
31Tennessee Society of Professional Engineers
30Virginia Society of Professional Engineers (VSPE)
25Michigan Society of Professional Engineers
17Massachusetts Society of Professional Engineers
15Missouri Society of Professional Engineers
11Rhode Island Society of Professional Engineers
9Alaska Society of Professional Engineers
5Vermont Society of Professional Engineers
3Maryland Society of Professional Engineers (MDSPE)
2Alabama Society of Professional Engineers

When I look at association Facebook likes on a single state basis, I use 150 as a cutoff of what I’m going to tally.  As you can see, no single statewide society of engineers actually qualifies at that level, which brings us to the question: Do engineers Facebook much?  Even the National Society’s number is fairly muted compared to other associations.  And I frankly could not find nearly as many statewide engineer societies as I expected to with Facebook pages.

Newspaper Publisher/Press Associations

1483Colorado Press Association
654Kentucky Press Association
624Mississippi Press Association
533South Carolina Press Association
466North Carolina Press Association
438Virginia Press Association
430Arkansas Press Association
424Minnesota Newspaper Association
310Pennsylvania Newspaper Association
301Oklahoma Press Association
288Louisiana Press Association
286Maine Press Association
281South Dakota Newspaper Association
212Iowa Newspaper Association & Foundation
204Michigan Press Association
180Texas Community Newspaper Association
173Hoosier State Press Association
173Texas Daily Newspaper Association
170Utah Press Association
157Nevada Press Association
157North Dakota Newspaper Association & NDNA Education Foundation
144Wisconsin Newspaper Association
139Kansas Press Association
117Delaware Press Association
115Ohio Newspaper Association
83Wyoming Press Association
81Alabama Press Association
67Georgia Press Association
50Florida Press Association
39Washington Newspaper Publishers Association
24New Mexico Press Association
18Newspaper Association of Idaho
17California Newspaper Publishers Association
15Montana Newspaper Association

Some obvious points.  More Likes for the newspapers, period.  Part of this is that organization associations can have members with multiple employees that may like the statewide association’s page.  The professional association is more likely to have a less than 1:1 relationship between member and Like than the organizational association.

I’m not sure what Colorado and South Dakota’s press/newspaper associations are doing with Facebook, but Montana and Idaho ought to check it out.

At this point, not seeing a “statewide leader” trend for associations, but two associations are hardly a sample to base that on.  In the future I’ll continue looking and perhaps some more telling trends will appear.

Kessler Freedman, Inc.