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Monthly Archives: May 2011

Your Priorities Are Showing

One of the things that organizations building their first web site, or rebuilding after a scrapped first web site, need to remember is that audience perception is adept at this point. It won’t take much time for a visitor to determine your priorities of your web site because they’ve seen so many, and they’ve learned […]


The First Step for Associations with Social Media: Survey membership

If I was managing an association, and I wanted to figure out the best way to get a focused and valuable social media program set up for the association – for both the congregation of membership and the individual members – I think I would approach it this way: 1) Prepare to Survey membership as […]

Kessler Freedman, Inc.